By Jim McGuigan
“a attention-grabbing, thorough and expertly argued dialogue of the modes and practices of cultural coverage in an more and more globalized and neoliberal world.”
eu magazine of Communication
Rethinking Cultural coverage addresses concerns relating tradition, financial system and gear within the age of new-liberal globalization. It examines how public cultural rules were rationalized long ago and the way they're being rethought. Arguing that the learn of tradition and coverage shouldn't be restrained to triumphing governmental agendas, the booklet deals a particular and self sustaining research of cultural policy.
The booklet examines quite a lot of matters in cultural coverage and blends a detailed analyzing of key theories with case reviews. subject matters lined comprise:
- Branding tradition and exploitation
- The country, industry and civil society
- How customer sights akin to London's Millennium Dome are used for nationwide aggrandizement and company enterprise purposes
- Cultural improvement, variety and ecological tourism in poorer elements of the world
this is often the suitable advent to modern cultural coverage for undergraduate scholars in tradition and media stories, sociology of tradition, politics, arts management and cultural administration classes, in addition to postgraduates and researchers.
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